Diploma in Marketing and Advertising
Vocational Training Studies 
On-site | Full Time 
Spanish 
2 Academic Years
The Higher Vocational Diploma in Marketing and Advertising provides students with the knowledge necessary to obtain and prepare information on markets, products, prices and distribution to manage action plans for purchasing, logistics, and product or service sales.
RECOGNISED QUALIFICATION
Higher Diploma in Marketing and Advertising, issued by the Department of Education of the Generalitat de Catalunya.
ACCESS WITH CONVALIDATIONS TO INTERNATIONAL DEGREES
Thanks to the agreement signed between EUROAULA and DBS, Dublin Business School, the students that finish the High Grade Formative Cycle of Marketing and Advertising in Euroaula can obtain the official degree from "Bachelor of Business Marketing ", issued by the Ministry of Education of Ireland in just 1 more year in Dublin.
PROGRAMME DURATION
The duration of this course is 2 years, from September to June. It is comprised of a total of 2,000 hours including in-company work placements: 1,650 teaching hours and 350 training hours in the work centre.
At EUROAULA, we train our students according to three key principles: teaching quality, personalized follow-up and internationalisation with Erasmus+ internships.
START OF THE COURSE
September 2020
Diploma in Marketing and Advertising Program Summary
Diploma in Marketing and Advertising Programme Features
Prepare base reports and briefings to help in preparing and monitoring marketing policies and plans.
Develop creativity and an innovative spirit.
Use new Internet-based communication technologies to plan and carry out digital marketing actions.
Organise the customer service department and achieve customer satisfaction and loyalty. Establish procedures for addressing and resolving complaints.
Create proposals that combine standard and advertising media.
Deal with customers, providers, public entities and other operators in English.
Diploma in Marketing and Advertising Plan of Study
- Digital Marketing
- Marketing Policies
- Launching Products and Services
- Designing and Preparing Communication Materials
- Media
- Customer, Consumer and User Service
- Public Relations and Marketing Event Organisation
- Market Research
- Field Work in Market Research
- Business and Financial Management in Companies
- Foreign Language: English
- Training and Career Guidance
- Dissertation: Marketing and Advertising Project
- In-company Placements
At Euroaula, we offer our own study-abroad Erasmus+ Programme. We offer students the opportunity to study and complete a work placement in various countries around Europe and the rest of the world.
Our HR and Work Placement department is responsible for managing the international placements completed by students of the Higher Diploma programme.
- We carefully select the companies where students can complete a work placement according to their programme studies, valuing those whose working language is preferably English or French.
- International placements last at least two months.
- We advise students on the European Erasmus+ grant application process. The grant amount depends on the country where the work placement is performed.
- By undertaking an international placement, students are recognised to have successfully completed the In-house Training module, and the company issues a certificate of the placement.
Testimonials
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I confirm with my experience that I continue to maintain the first sensation I had of interest, respect, kindness and quality offered by Euroaula. In addition, I had the opportunity to do the internships in Euroaula in charge of marketing and advertising, and like most practices, I was paid a salary.
Vinyet GonzalezDiploma in Marketing and Advertising -
What I really like about this Master is that the classes and subjects are practically based, so we know from the beginning that it will be useful at our future workspace. The professors are committed and professionals from the sectors we want to work with. Their knowledge about their courses is inspiring, giving and educational.
Anne Mette Eg AndersenMaster in Business Tourism and Events Management -
This training offers free time to have a professional experience in parallel. Teachers are professionals making classes more interesting. The school is very welcoming and in a great area of Barcelona.
Eugénie BlanchotMaster in Hospitality and Tourist Accomodation Management -
Euroaula has been the best choice for me. They are dedication and professionalism in teaching hospitality. I would like to emphasize the excellent academic management and the personalized attention that are given to the students by the teachers that I feel comfortable every day.
María CarrascoDegree in Tourism -
I am very pleased to have chosen Euroaula. I was given internships in a centrally located hotel in the city to start my professional career in the tourism sector. Combining studies and internships was possible thanks to the central location of Euroaula. At the present time, I have a job at this hotel.
Jan CasalsDiploma in Tourism Accommodation Management -
From the first class I realized that studying this Master would be worthwhile. I would highlight its current syllabus and the great commitment of teachers, who are true professionals in the sector. In addition, the Master has given me the opportunity to find a job, thanks to professor Rafael, who trusted me and joined me in his Marketing team.
Melania MartínMaster in Digital Marketing and e-Tourism
Diploma in Marketing and Advertising Access and Enrollment
- Secondary School Diploma
- COU
- FP II
- Have successfully completed a cycle of Higher Vocational Training
- Intermediate Vocational Training cycles in some areas
- Entrance Exam
- Officially recognised foreign studies
Diploma in Marketing and Advertising
Careers
- Product Manager Assistant
- Marketing Specialist
- Advertising specialist
- PR specialist
- Marketing and Communication events organiser
- Media assistant in advertising agencies
- Media controller in media agencies
- Market and public opinion analyst
- Fieldwork analyst
- Assistant performing questionnaires and surveys
- Survey inspector
- Data entry clerk for market research
Diploma in Marketing and Advertising Job Opportunities & Internships
We have our own HR Department and Job Bank, which assist students in finding a job in the hotel and tourism industry, guiding them on their entry into the job market, and advising them in preparing and planning their career.
We also offer a personalised placement programme where students can apply the theoretical and practical knowledge they have acquired during their training.
Students attend sessions on how to prepare their résumé, perform mock interviews and receive career guidance.
Furthermore, we organise the Talent Day, a specific event to which we invite important sector companies to the school to interview and recruit students for the various placements available.
This service is offered at the end of the first year of the Higher Vocational Diploma and continues to be made available to students who have completed their studies through our Euroaula Alumni network.
Companies where our students are doing internships in the 2018-2019 course:
Euroaula, under the general regime approved by the Spanish Ministry of Education, advises, manages and processes the applications for its students for the following official grant programmes:
- European Union Erasmus+ Programme
- General Mobility Grant for non-university studies from the Spanish Ministry of Education
Diploma in Marketing and Advertising Resources
From the outset in the Bachelor’s degree in Tourism, students learn in a 100% digital environment. To make studying easier, our students have:
- Access to the University’s Virtual Campus
- Face-to-face and online tutorials with their teachers
- Practical sessions focused on hotel management and travel agency management
- Classrooms equipped with multimedia technology
- Photocopying service.
- Study room, library and break areas
- Access to Wi-Fi network throughout the school
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